April 25, 2008

US Teens Compose Constantly Online (from eMarketer.com)

Some of us Boomers still have to deal with teenagers, so I'd thought I post this article from emarketer.com, a marketing research publication that I subscribe to. It shows some major differences of our youth to our kids youth. What would we be like if we all were texting on cell phones all the time??? What would the world be like? Time will tell! I have a 19 year old daughter who is texting on her cell phone all the time. In fact, as she is old enough now to begin learning what it is to become an adult, she has to pay for the extra amount of text messages on her phone. She has unlimited to any of her friends who use Verizon and 1,500 texts per month that she can send to friends who are not Verizon.. and she uses just about all of them!!! It is a different world for sure!

Interestingly enough though, there are a great many Baby Boomers who are more into new technologies than the kids of today. For instance, Blackberries, PDA's, wikis and twittering... many kids will not even know what twittering means... do you???

Comment on your kids....

US Teens Compose Constantly Online

APRIL 25, 2008

Just don't call it writing.

US teens are nearly universal users of the Internet and e-mail, according to the Pew Internet and American Life Project-National Commission on Writing report titled "Writing, Technology and Teens," conducted from September to November 2007.

The study was conducted to determine the relationship between online and "real" writing. While educators hope to turn teens' heavy use of electronic text into solid writing skills, the data should also interest marketers who want to reach teens.

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More than nine out of 10 US teens surveyed said they used the Internet or e-mail.

Demographic Profile of US Teens Who Use the Internet or E-Mail, September-November 2007 (% of respondents in each group)

Responding teens were heavy users of electronic communications overall: 71% had a mobile phone, 59% had a notebook or desktop PC, 58% had a social network profile and 27% had a blog.

Despite all the electronic text in their lives, teens usually do not think of themselves as writing.

"There is a big gap in the minds of teenagers between the 'real' writing they do for school and the texts they compose for their friends," said Amanda Lenhart, senior research specialist at Pew.

Although responding teens did not think their use of computers or text-based communications with friends influenced their formal writing, many said the informal styles that characterize their electronic communications sometimes bled into schoolwork.

A plurality (35%) of US adults surveyed in a January 2008 463 Communications-Zogby International study said that 13 to 15 was the right age for children to start using e-mail.

Appropriate Age for Children to Have E-Mail according to US Adult Internet Users, January 2008 (% of respondents)

Girls continue to be heavier users of electronic communications than boys. According to the Pew study, 44% of teen girls send text messages daily, compared with 28% of boys. And girls were twice as likely as boys to send messages daily through social networking sites (31% compared with 16%).

“The role of technology in teen girls’ lives cannot be underestimated,” said eMarketer senior analyst Debra Aho Williamson. “Because they use an array of communications devices on a daily basis, marketers must think about extending their messaging to a variety of platforms to effectively reach them.”

Learn how moms use the Web. Read eMarketer's Moms Online: Browsing, Researching, Buying report.

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